Best Computer: Software Integrated Ad Campaign

The goal for this campaign was to increase awareness and product consideration through leveraging the equity of recognized brands (i.e. New York Yankees). The target audience was internet security software consumers.

Contributors:

Account Director:	Ben Watt
SVP, Strategy and Planning:	Brooke Pitts
Creative Director:	Matthew Scott
Associate Creative Director:	Chris Seiger
Graphic Designer:	Curran Adelman

MYTHIC

Website: www.bemythic.com

Location: USA

About the Agency:

Located in the heart of downtown Charlotte, N.C., Mythic is a customer engagement agency that drives business outcomes for national and regional brands by transforming the way they market. We have one simple focus: connecting customers with brands in ways that are more meaningful, more engaging and more profitable. We excel at creating relevant, ongoing conversations with customers across channels, driving greater advocacy. Our marketing programs and platforms amplify the power and reach of our clients’ brands, building better business results. Mythic historically has had a strong concentration in Financial Services and Insurance (FSI), and we continued to grow that business in 2014, winning CRM duties from Ally. We also grew in 2014 with big brands outside the FSI category, including winning creative, digital and social from Crescent Communities, Maaco and Meineke.