Best Financial Services Online Video

Internal senior leaders and geographically dispersed employees were unclear on what and how Wells Fargo was leveraging social media. The goal for this video was to inform them on how Wells Fargo was showing up in consumer discussions, engagement, and how the company's presence was evolving.

Contributors:

EVP and Head of Strategy:	Tim Kemmer
Account Director:	Ben Watt
Creative Director:	Matthew Scott

MYTHIC

Website: www.bemythic.com

Location: USA

About the Agency:

Located in the heart of downtown Charlotte, N.C., Mythic is a customer engagement agency that drives business outcomes for national and regional brands by transforming the way they market. We have one simple focus: connecting customers with brands in ways that are more meaningful, more engaging and more profitable. We excel at creating relevant, ongoing conversations with customers across channels, driving greater advocacy. Our marketing programs and platforms amplify the power and reach of our clients’ brands, building better business results. Mythic historically has had a strong concentration in Financial Services and Insurance (FSI), and we continued to grow that business in 2014, winning CRM duties from Ally. We also grew in 2014 with big brands outside the FSI category, including winning creative, digital and social from Crescent Communities, Maaco and Meineke.