The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Game Site Online Campaign
E-lotto.be, the online part of the Belgian National Lottery has 415,000 players.
Some players regularly buy an online game of chance, but other accounts play little or never. In December 2014 we wanted to activate these so-called ‘dormant players’ again by giving them a moment of fun.
Contributors:
| Concept Copywriter: | Jolien Tuyteleers |
| Art Director: | Kate Bellefroid |
| Senior Interactive Designer: | Reginald Van de Velde |
| 2D Animator: | Emilie Timmermans |
| Senior Project Manager: | Mieke Vandenbossche |
| Audio Production: | Het Geluidshuis |
| Creative Director: | Mateusz Mroszczak |
| Executive Creative Director: | Sam De Volder |
| Account Director: | Ivana Vilusic |
| Online producer: | Lieven Eulaers |
THESE DAYS Y&R
Location: Belgium