Best Employment Interactive Application

Amazon wanted a way for potential candidates to engage with the content on their website, learn about the highly diverse aspects of the organization, and raise awareness of the variety of opportunities that are available.

They wanted a tool that could be pushed socially and one their website, that reflected the fun, learning nature of their culture, while inspiring potential candidates to take the next step and apply.

The result? A highly engaging, fun "hangman-esque" word game that invites players to look at a series of images and form a word from letters provided. Players can use a "hint" feature if they find themselves stumped on a letter. When users get the correct result, the game serves content around the "word" and why it relates to Amazon's culture, offerings, and opportunities. The user can continue playing the game, or click the link to explore content, returning to the game later.

Scores are tallied, and at the end, the player is able to head directly to the search jobs section of the site, or they can share their score on social platforms and invite those in their network to top it.

The game was launched to highly positive reviews, and even received some press of it's own!

Contributors:

Creative Director:	Yvette Milne
Creative Director:	Jennifer Coker
Sr. Art Director:	Bernie Valdez
Copywriter:	Bonnie Anderson
Digital Producer:	Laura Cafasso
VP, Digital Strategy:	Louis Vong
Interaction Designer:	James Maliszewski
Digital Project Manager:	Samantha Lacy
Developer:	Bobby KC
Quality Assurance Technician:	Ruben Nieves

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.