The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

AT&T - JENNIFER TERRY-THARP


AT&T AND ME SITE

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Best Employment Website

From creative thinking to product development and customer service, AT&T & Me highlights AT&T's focus on driving innovation and integrity in every aspect of the organization and employee culture. Through amazing rewards and endless opportunities, AT&T offers diversity and stability as a leading employer, focused on career development, community involvement and connecting people like never before.

AT&T & Me is and interactive recruitment microsite that highlights AT&T's core values, while allowing candidates to personally connect to the experience. The site uses Facebook Connect and a series of of engaging questions to personalize the content and reinforce AT&T's culture of innovation, sustainability and corporate citizenship. Candidates can literally see how they fit into the organization and share the experience with their peers.

Strategy involves delivering a consistent message of AT&T values and opportunities to a very large audience segmentation with varying demographics. Including everyone from college to experienced workers looking for part-time and full time employment as retail team members and managers, technicians, engineers, innovators, marketers, business and call center professionals.

Contributors:

AT&T Staffing Director, Talent Attraction & Operations: Jennifer Terry-Tharp
VP, Client Architect: Dustin Naughton
Digital Producer: Laura Cafasso
Creative Director: Craig Knutson
Copywriter: Jessica Quinby
Art Director: Jake Ruef
Digital Project Manager: Samantha Lacy
Director of User Interface: Michael Spellacy
Lead Developer: Bobby KC
Quality Assurance Analyst: Diane Crawford

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.