Best Marketing Interactive Application

Facilis Group provides marketing services to its 90+ customers that are promotional products distributors.
HYPE - Facilis’ new fusion magazine and catalog combined as a “magalog”- is distributed as a hard-copy reference tool and directs consumers to the distributor’s website. Once on a distributor site, visitors can click the “Explore HYPE” link to open the landing page.
HYPE was developed as a demand generation and marketing tool for Facilis Group’s clients to better position them as promotional experts to their customers and prospective customers. HYPE is branded to individual distributor companies, with their respective company logo, owner photos and related company contact information. This personalizes the magalog to build more direct client relationships.
It delivers both marketing tips and product information in a visually engaging magazine-like format. Its attractive design is intended to encourage a longer shelf-life to help maintain top-of-mind awareness for distributors. HYPE uses ‘how-to’ articles, eye-catching design and superior product photography to engage and inform readers. It features over 100 promotional products suggestions from Facilis Gold Suppliers to promote selected products in a number of categories that consider multiple budgets and uses.
HYPE includes a special Gift Card contest designed to drive readers to the company’s website to shop for featured products online. For added engagement, HYPE integrates with popular Social Media platforms to better engage the target audience across multiple touch points.

Contributors:

VP:	Ashley McCune
CEO:	Chuck Fandos

WEBER MARKETING & COMMUNICATIONS

Location: Canada