Best Home Building Website

Overview

For over 100 years, H.G. Fenton Company has provided people with quality places to live and work throughout their entire life cycle. As a family owned business, H.G. Fenton recognizes the importance of providing residents and tenants with a friendly, comfortable, and dependable place to call home and to grow their business. As a people focused company, H.G. Fenton prides themselves on building authentic, long-term relationships with their residents and tenants.

Challenge

H.G. Fenton residents and tenants were only familiar with apartment or commercial properties by the community or business park name (Solterra, Creek View, Cornerstone, etc.). By building a consistent and recognizable experience for all H.G. Fenton properties, the San Diego community would have a reason to stay with H.G. Fenton throughout changes in their lifestyle or business success.

Audience

Primary: future apartment residents and commercial tenants
Secondary: career seekers and business stakeholders

Business Goal

Attract and retain residents and tenants by creating a unique lifestyle experience that is true to who H.G. Fenton is as a company.

Project Goal

Create an online experience that establishes a personal connection with future residents and tenants to truly understand the H.G. Fenton difference. Tell a consistent brand story online to appeal to all target groups and clearly identify the company’s mission, values, and unique company culture.

Solution

The easy to use responsive website caters to all audiences, including employees at H.G. Fenton who are highly engaged, motivated and empowered to build personal connections with residents, tenants and peers. The family-like culture and personalized service are brought to life through authentic photography featuring actual residents and tenants interacting with employees. An engaging video displayed throughout the website allows visitors to experience the unique lifestyle H.G. Fenton provides to truly make a difference in people's lives.

Contributors:

Chief Executive Officer:	Les Kollegian
Michelle Peck:	Creative Director
Nick Abrams:	Senior Interactive Designer
Lisa Inoue:	Junior Designer

JACOB TYLER

Location: USA

About the Agency:

At Jacob Tyler, we generate ideas that alter perception. Fueled by the desire to make a lasting impact, we create experiences that change the way people interact with brands – and with each other. We draw inspiration from the world around us to create intuitive user experiences that excite and move. We define success not through dollars and cents, but through the positive effect our work has on our clients and their customers. We work with companies whose products and services reshape the status quo and change the way we work and live. We are creators. We are artists and strategists. We are developers, designers and project managers. We are wordsmiths, marketers and campaign managers. We are passionate and loyal. We are inspired. We are Jacob Tyler – a full-service, award-winning brand communications agency and partner throughout the brand journey, from seed to success. We’re passionate about branding and believe that a sound strategy + gorgeous creative = success. We’re individually diverse – culturally, generationally and geographically – and approach each challenge from a variety of unique perspectives to determine the right solution at the right time for our clients.