Best Movie Rich Media Online Campaign

To promote the theatrical release of Transformers 4, Paramount Pictures engaged RED to develop a digital campaign that captured the film’s dramatic visual effects, stunning animations and larger than life characters. We leveraged Rich ad formats and compelling creative on major publishers such as YouTube, Movietickets.com, Fandango, Yahoo!, and Nickelodeon, among others. We even worked closely with the team at Moviefone to redefine the ad specs in their newly redesigned site in order to showcase the TF4 creative in the best way possible. The result was a powerful video takeover that engaged users with rich visuals of Optimus and Grimlock to build excitement for the film's release.

*Developed a custom placement for Moviefone.com
* #1 film in the world opening weekend
*Earned over $1B in the box office
*10th highest grossing film of all time

Contributors:

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.