Best Shopping Email Message

The Holidays are sure to bring out the best of the best of awkward family portraits --from ugly sweaters to awkward poses and cheesy smiles to the somewhat unexplainable. You know what we're talking about. No matter if your family portrait is picture perfect or photo funky, you get to wish all your friends and extended family a customized season's greetings.

Knowing our audience was key in our ability to create an email that was not a typical email, but something that would grab attention and create some holiday cheer. We combined perfection with funky in our first holiday Friends and Family bonus email. 'Because You Are Deer to Us' is our representation of an Ebates holiday family portrait with a play on words to give it an added touch of fun.

The email was intended to announce our new Friends and Family bonus and less of a promotional email. With a low delivery count, an open rate of over 60% could be expected. However, with a click-thru rate over 30% and conversion rate of over 26%, it became one of our highest converting emails of the year and opened up opportunities for us to experiment in the future.

Contributors:

Copywriter:	Zach Woolford
Copywriter:	Steven Grant
Senior Visual Designer:	Bradley Nguyen
Director of Retention Marketing:	Derek Kazee
Global Creative Director:	Mark Montgomery French

EBATES

Website: ebates.com

Location: USA

About the Agency:

Ebates is the largest (and self-proclaimed awesomest) Cash Back shopping site in the US. Members get Cash Back when they shop at over 2,000 stores like Amazon, Macy's, Nordstrom, Sephora and Walmart. Over 5 million active members (shopaholics, enochlophobics and Grumpy Cat) have already earned over $300 million. We heart them. They heart us. And we heart design awards.