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When the consumer floodgates opened at thousands of stores across America on Black Friday or the trendier Thanksgiving Day, Ebates Members were eating pumpkin pie with family and friends by the fire in their warm and comfy homes. Did they miss out on deals? Not a chance. Did they miss out on savings? Nope. Did they miss out on long lines and overcrowded parking lots? You bet. Ebates Members are savvy shoppers who shop online and on apps, and that's why we love them so much.

This year, we had to figure out how to let our members plan ahead and avoid the in-store shopping headaches. With many promotions in a short period of time, we created a 'Holiday Save the Dates' letting all of our members know about new promotions and the start times of our existing promotions. Members got a head start on gifting with promotions that were live, but also were able to plan for the biggest Cash Back promotions of the year.

We admit that the shopping mall decorations and Christmas carols get us all in the holiday spirit...for about the first 5 minutes. So we decided to throw in a Christmas carol and some holiday creative decor of our own, Ebates style. Our version of 'Twas the Night Before Christmas was tweaked to preview our Holiday promotions and get our members in the holiday giving spirit.

Contributors:

Copywriter:	Zach Woolford
Visual Designer:	Erin Dang
Director of Retention Marketing:	Derek Kazee
Global Creative Director:	Mark Montgomery French

EBATES

Website: ebates.com

Location: USA

About the Agency:

Ebates is the largest (and self-proclaimed awesomest) Cash Back shopping site in the US. Members get Cash Back when they shop at over 2,000 stores like Amazon, Macy's, Nordstrom, Sephora and Walmart. Over 5 million active members (shopaholics, enochlophobics and Grumpy Cat) have already earned over $300 million. We heart them. They heart us. And we heart design awards.