Best Small Business Website

Healthy Savings is a powerful, new technology start-up from Solutran that is literally changing the way America eats. The client enlisted Preston Kelly on its mission to unite the top food brands, grocers and our target, health insurers across the country, to offer members discounts on the healthiest food available, all with a simple scan of a card. We built the communications strategy around "showing" rather than telling C-level insurance company decision makers how Healthy Savings works. The new website launched featuring robust video content. Since this was a new site build, our main task was to convey the Healthy Savings story as simply and clearly as possible, and to express the fresh energy of this brand. Our solution was a single-page, responsive website featuring highly visual storytelling. Only the most essential content is included to keep site visitors engaged and not overwhelmed. It is meant as a "teaser" to a sales call and a sharable snap shot for internal influencers at insurance companies. Navigation is ever-present at the top of the site, allowing users to easily jump from one section to the next, eventually leading them to contact information. Sales figures and site analytics are confidential at our client's request, but we can say that Healthy Savings exceeded its sales goal in year one and is expanding rapidly.

Contributors:

CEO:	Chuck Kelly
Executive VP, Creative Director:	Chris Preston
VP, Creative Director Digital:	Peter Tressel
Senior Designer/Designer:	Bud Snead/Dani Coffield-Ness
Digital Director:	Tom Schooley
Associate Digital Director:	Heather Kvidera
Senior Production Artist:	Mike Fritz
Art Buyer:	Krista Kraabel
Chief Marketing Officer, Solutran:	Chad Kelly
Developer:	Courtney Remes, Arrowplane

PRESTON KELLY

Website: prestonkelly.com/

Location: United States

About the Agency:

Preston Kelly is a creatively-powered, strategically-driven agency that believes in the power of Iconic Ideas. Recently named to the Effie Index of the top 100 most effective agencies in America, Preston Kelly's Iconic Ideas not only connect with your consumers in digital, social, TV, radio, events, print, identity or point of purchase, they engage and inspire your entire organization.