The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
BLUERUSH
MERCK - SOCIAL MEDIA POLICY VIDEO
Best Pharmaceuticals Online Video
The Challenge:
To transform a voluminous and dry company social policy guide into an engaging video that employees would be more likely look at.
The Solution:
BlueRush boiled down content from the guide to its essential points and presented them in a light and whimsical way using 2D animation. The results have been enthusiastically received.
Contributors:
BLUERUSH
Location: Canada