Best Hotel And Lodging Interactive Application

A multi-property boutique hotel company in New York City expressed interest in targeting leisure travelers during the fall to drive bookings for the company’s traditional slow season – the first quarter of the year.
The specific goals were to: 1) Increase revenue and occupancy for the six properties during the slow winter months, and 2) Generate brand awareness and recognition for the six properties.
In 2013, online shoppers spent $1.74 billion dollars on Cyber Monday, up 18% from the year before, making it the largest online spending day in history. With that in mind, HeBS Digital recommended the hotel company launch a multi-channel Cyber Monday campaign to bolster the brand’s performance and carry it through its traditional slow period.

HeBS Digital worked hand-in-hand with the hotel company to launch this multi-channel campaign, which revolved around a special limited time offer, running from November 24th through December 1st, 2014. The campaign featured a sale of up to 30% off and up to 50% off during Happy Hour through a Limited Time Offer Mini Site platform featuring an opt-in, social share functionalities and a count-down clock.

HeBS Digital promoted the campaign via the appropriate channels – including online media, email marketing, search engine marketing, social media, an online consumer deal alert, promotional slides, and the custom minisite.

The goals of the campaign were outstanding with $260,623 in revenue, a 181 percent increase year-over-year and a Return on Ad Spend of 6,470 percent.

Contributors:

HEBS DIGITAL

Location: United States