Best Professional Services Online Video

In 2014, Terminix wanted to let the world know about their revolutionary new mosquito-murdering product: the Attractive Targeted Sugar Bait. Designed to be safe for the environment while sacrificing none of its lethality, the ATSB combines sugar and garlic, an alluring blend that spells doom for mosquitoes. When summer came and the mosquitoes came with it, we were charged with introducing the bait to consumers. Terminix wanted the specifics of the ATSB to be well-known and informatively telegraphed to their customers, and the conclusion we reached was that this required something entertaining, something that embraced the deadliness of the product, and something that painted Terminix and its ATSB as the saviors of summer.

We created an animated video: “Death to Mosquitoes.” Crafting an intricate poem, we transported viewers to a world where fiendish mosquitoes prey on families’ backyards, draining their blood and requiring urgent action from Terminix. In one fell swoop, we accomplished the impossible: educating audiences about a complicated and innovative insecticide while making them laugh.

“Death to Mosquitoes” received an extremely positive response and thousands of views online, helping to make the ATSB one of Terminix’s most profitable innovations. Terminix has since expanded their desire for digital content in the same vein, and is focusing on new product innovations with the aim of informing customers about them in similar ways.

In the end, everyone was happy. Except for the dead mosquitoes.

Contributors:

Chief Creative Officer:	Jason Peterson
Group Account Director:	Stephen Bach
Creative Director:	Benny Jackson
Account Director:	Marisa Scime
Copywriter:	Beckett Short
Production Company:	Dress Code
Group Account Director:	Stephen Bach
Producer:	Sarah Ko

HAVAS WORLDWIDE CHICAGO

Location: USA