Best Leisure Website

The Northstar Canoes website allows users to experience ultra-light Kevlar composite canoes while sitting at their desk chair during the dead of winter. Subtle cinemagraph movements, flawless design, and an easy to navigate user experience make wilderness daydreaming as close to reality as possible.

Users can geek out on canoe specs, pick up tips and tricks from renowned Minnesota canoe builder Ted Bell, review the list of retailers and outfitters to purchase one of their very own canoes, and if they're lucky enough to already own one, register their boat and receive email updates from the Northstar crew.

Contributors:

VP, Creative Director:	Peter Tressel
Associate Digital Director:	Yuliya Crevier
Senior Designer:	Bud Snead
Art Director:	Anne Taylor
Associate Creative Director:	Terry Thomas
Account Manager:	Liz Sipley
Senior Production Manager:	Krista Kraabel
Development Partner:	Fjorge Digital
Animation:	Gasket
Photographer:	Chad Holder

PRESTON KELLY

Website: prestonkelly.com/

Location: United States

About the Agency:

Preston Kelly is a creatively-powered, strategically-driven agency that believes in the power of Iconic Ideas. Recently named to the Effie Index of the top 100 most effective agencies in America, Preston Kelly's Iconic Ideas not only connect with your consumers in digital, social, TV, radio, events, print, identity or point of purchase, they engage and inspire your entire organization.