Best Food Industry Online Campaign, Best Of Show Online Campaign

Butterfinger hadn’t launched a new product in years and were eager to take competitors head-on. With a winning combination, Butterfinger decided to launch Butterfinger Peanut Butter Cups and approached Threshold Interactive to launch the digital campaign and drive consumer anticipation.

Teasing the tantalizing duo of Butterfinger and peanut butter, we knew people would be curious to try Butterfinger’s version, so we focused on reaching, and then tempting, peanut butter cup lovers on social media.

Contributors:

Chief Creative Officer:	John Montgomery
ACD:	Michael Grgas
Copywriter:	James LittleJohn
Art Director:	Joel Kennedy
EVP, Client Services:	Adam Graves
Account Director:	Rita Benedum
Account Executive:	Lance Christensen
Social Media Coordinator:	Amanda Gottesman
Producer:	Jess Mingo

THRESHOLD INTERACTIVE

Location: U.S.A.

About the Agency:

Threshold Interactive is a full-service digital marketing agency based in Los Angeles, CA. Since 2004, Threshold has been at the forefront of digital, leveraging the best in social media, branded content, interactive strategy and technology development to create award-winning integrated campaigns. In 2013, Threshold was honored by Advertising Age as the Best Small Agency of the Year in the West Region. For more information, visit www.thresholdinteractive.com