The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Associations Online Video
In September 2014 BlueRush created 3 videos for the Ontario Teachers’ Pension Plan that were used to educate members on how the 2015 inflation adjustment affects their pension. Each video was targeted to different audiences. OTTP wanted to personalize each video by using their own in-house actuary, and have her playfully interact with graphics on screen to help explain the complicated topic of inflation for its members.
Contributors:
BLUERUSH
Location: Canada