Best Hotel And Lodging Website

The Residence Inn Amelia Island is a contemporary all-suite hotel in beautiful Fernandina Beach, Florida. Located within walking distance of breathtaking white sand beaches and historic downtown Fernandina Beach, the Amelia Island hotel offers a peaceful resort atmosphere, residential inspired suites and lifestyle amenities that help its guests relax and rejuvenate in style. With the many changes in search trends, Milestone worked on revamping the hotel website following the latest trends in search, social, mobile, and online conversion. In addition, Milestone performed ongoing digital marketing initiatives to maximize the impact of the website.

Milestone’s strategy for the hotel included:
1. Stunning visual and responsive web design to provide a user friendly experience for visitors from all devices (desktop, tablet, mobile),
2. In-depth keyword research and well-defined web strategy,
3. Write search optimized content and metadata,
4. Developed the website on the award winning GalexiTM CMS 6.0- Milestone’s sophisticated content management system platform optimized for search, mobile, voice, social, and conversion,
5. Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement.
6. Partnered the website with a comprehensive organic and local promotion strategy and marketing initiatives.

Since the site in December of 2014, the property is already seeing truly amazing results such as:
• 182% increase in revenue YOY
• 125% increase in session duration YOY (3:00 vs. 1:20)
• 48% decrease in bounce rate YOY

Contributors:

eStrategist:	Erica Wiles
Senior eStrategist:	Kelsey Hunsinger
Senior Art Director:	Han Nguyen
President & Founder:	Benu Aggarwal
Sales Manager:	Anil Aggarwal
Client:	Casey Johnson

MILESTONE INTERNET MARKETING, INC.

Location: USA