Best Non-profit Integrated Ad Campaign

Our goal with this campaign was to target African Wildlife Foundation's current audience but also bring in prospective donors and activists who may have an interest in African species, environmentalism, and anti-poaching efforts. By educating these audiences about the sophisticated technology used by poachers, we aimed to inspire them to join AWF's fight against illegal wildlife trafficking.

Contributors:

Associate Creative Director:	Regina Weick
Technology Director:	Matt Ryan
Designer:	Karl Smudski
Copywriter:	Aliah O'Neill
Account Executive:	Laura Cole
Project Coordinator:	Michelle Defaz
Web Producer:	Yi Rui

SANKY COMMUNICATIONS, INC.

Location: United States