Best Telecommunication Online Video

Increasing competition led Vonage, a leading provider of cloud communications services for consumers and businesses, to take a new approach to its marketing strategy. The company wanted to refresh its brand identity and reinforce the value of its popular Vonage World international calling service.

With this in mind, West Cary Group developed several pre-roll video concepts – including “FOLD” – each emphasizing calling features and pricing while maintaining the company’s trademark wit.

Because of how well the videos performed, Vonage promoted multiple versions of select concepts to air nationally on U.S. broadcast television.

Contributors:

Alexis Gayle:	Creative Director
Chase Thompson:	Copy Chief
Diana Markowitz:	Senior Account Manager

WEST CARY GROUP

Location: USA

About the Agency:

West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, Web design and development, brand marketing and advertising, direct response marketing and employee communications.