Background:
Towngas has decided to take on an unprecedentedly new branding approach which puts family and emotional bonding at the centre of the creative under the partnership with Pixo Punch, who help plan and execute this first campaign of Towngas in 2014. This is the second time Pixo Punch partners with the gas company for TVCs three years after creating a 10 second TVC in 2011.
For more details, please refer to http://layout.pixopunch.com/pixopunch/awards/2015/IAC/html/towngas/Towngas.html.
Contributors:
Creative Director: | Alvin Li |
Director: | Ben Woo |
Associate account director: | Sue Wong |
Associate creative director: | Joy Ho |
Senior designer: | Pat Lau |
Senior copywriter: | Kelvin Chan |
PIXO PUNCH LIMITED
Location: Hong Kong