The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Fashion Or Beauty Email Message Campaign
Leveraging compelling customer testimonies, Naturopathica launched a Social Proof Email Campaign. The emails featured user-submitted photos and reviews collected from customer surveys, customer service and social media that featured authentic customer testimonials. With the goals of driving engagement and conversions, the campaign was a success story with opens rates 6.27% higher than average, read rates 10.45% higher than average, a click through rate 22.55% higher than average, and an AOV 18.4% higher than average.
Contributors:
| Director of Marketing and Communications: | Sarah Falcon |
| Digital Content Manager: | Suzie Morgan |
| Creative Director: | Eon Kim |