Best Health Care Social Media Campaign

Objective:
This campaign aims to reinforce Abbott as a caring brand and help Abbott to develop a closer relationship with its customers. Also, this campaign is expected to create marketing buzz on social media platforms and hence arouses public awareness on Abbott’s product. Also, before the campaign was launched, Abbott had held an event in the “International Baby / Children Products Expo”. Therefore this digital campaign also served as a continuation of the offline event.

For more details, please refer to http://layout.pixopunch.com/pixopunch/awards/2015/IAC/html/abbott/abbott.html.

Contributors:

Project Management:	Jeffery Chan
Designer:	Benny Ho, Him Ho
HTML Development:	Gigi Wu
Programming:	Yan Chong, William Yip
Copywriting:	Sean Leung

PIXO PUNCH LIMITED

Location: Hong Kong