“Digital” is a complex topic for marketers. They want to excel at it, but it’s hard to keep up with its rapidly-evolving technology and increasingly sophisticated audiences. Google created Think with Google to help advertisers and agencies thrive in an ever-shifting digital landscape with the unparalleled insights only available from Google. With perspectives from Google and industry leaders, consumer behavior data, and ground-breaking research, the site is an engine of insights for the industry. Planning Tools present data in customizable ways across industries and platforms. Want to see how customers are searching for your brand, or what they see when they find you? You’ll find all that, here. Beyond data and marketing insights, Think with Google inspires advertisers to imagine what’s possible. The breakthrough YouTube Ads Leaderboard series showcases a data-driven list of top-performing video creative. Creative Sandbox approaches inspiration from a different angle, showcasing campaigns - all submitted by the advertising community - that blend creative magic with digital innovation. The site, which houses more than 2,500 pieces of content, is accessible via website or responsive mobile site, and insights are also delivered through social media and by email through the Think with Google Newsletter. In 2014 Think with Google saw an 80% YoY increase in unique engaged visitors, newsletter subscriptions have doubled, and its G+ page has doubled to over 2MM followers.
Contributors:
HUGE
Location: USA