Best Bank Mobile Application

ING Bank Turkey launched ParaMara which is a financial services mobile application for young people who are not fond of banking. This young audience has negative perceptions about the financial world but they still need to be a part of it in order to manage their incomes and expenditures.
ParaMara is presented in order to endear financial world to these young people. ParaMara has different on going campaigns with several business partners in online game services and e-commerce. These campaigns are designed and presented according to our target groups’ interests.
ING Bank Turkey announced ParaMara via social media and its website. Tone of voice of such announcements was designed in a way to express “banking” as easy and beneficial. ParaMara were downloaded more than 50 thousand times and 15 thousand of the users are active.

Contributors:

Creative Director:	Emine Noyan
Creative Group Head:	Berk Sarper Şenol
Copywriter:	Baturay Dağlar
Art Director:	Nihan Aydın
Digital Strategy Director:	Arda Sesli
Brand & Project Management:	Gizem Coşkun
Marketing Communication and Customer Experience Director:	Feyza Tamer
Digital Marketing and Design Director:	Sinem Soydar
Digital Marketing and Design Group:	Saadet Gürpınar
Digital Marketing and Design Group:	Begüm Susar

PUBLICIS MODEM TURKEY

Location: Turkey