The Marq is a student housing property in Milwaukee, Wisconsin advertising to college age (18-24 years old) students. After rebranding the property, Catalyst developed an integrated ad campaign to invite students and school officials to a VIP Party revealing the new brand.
Contributors:
Vice President, Catalyst: | Jamie Matusek |
Creative Director: | Christy McFerren |
Interactive Director: | Luke Dyer |
Graphic Designer: | Lauren Goodman |
Copywriter: | Katie Degutis |
Interactive Designer: | James Neal |
Digital Media Manager: | Josh Jennings |
CATALYST
Location: USA
About the Agency:
Catalyst is a full-service marketing agency dedicated to providing strategic marketing to our clients. Based in Austin, Texas, our recognized and award-winning marketing leaders have been specifically recruited based on their areas of expertise, including direct response, database marketing, media, public relations services, and, of course, creative. We are driven to be agents of change; we are the catalyst in your equation. We work with many of the existing elements used in traditional marketing and sales every day, but we bring action and change - collectively, our team members are the agent that adds significant impact to the existing formula. Our understanding of niche markets and our ability to help our clients overcome obstacles and our tailored approach to make us unique, just like your brand. We never exercise a one-size-fits-all strategy - our strategic process, tailored approach, and customized solutions yield measurable results for our clients.