Best Financial Services Interactive Application

RAVA INTERACTIVE(SM) is a web-based marketing tool launched to support a campaign to broaden advisor perceptions of annuities. The tool is facilitating deeper conversations between our clients and their Ameriprise financial advisors, helping to uncover situations where an annuity is a suitable solution to meet clients’ growth and income needs in retirement, and their desire to protect their legacies for future generations.

Through the use of interactive graphics, animation, calculators, client education elements, and customizable output, RAVA INTERACTIVE helps our 10,000 financial advisors present and clarify complex topics that will be crucial to their clients’ retirement success.

Platforms supported: laptop/desktop, tablets (iPad/Android)
Results since June 2014 launch
Average advisor visits per month: 248.9% of goal
Percent of total visits from returning advisors: 350.1% of goal

Contributors:

Sr. Director:	Lisa Bendson
Sr. Manager:	Les Bendtsen
Sr. Manager:	Corey Strand
Sr. Manager:	Leah Ammerman
Manager:	Bill Walker
VP, Annuity Marketing:	Sara Janz
Director:	Jessica Kneeshaw
Sr. Manager:	Tony Coley
Manager:	Matt Brecht

RIVERSOURCE ANNUITIES

Location: USA