The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Rich Media Online Campaign
Our aim was to be located in the sectoral channels and to differentiate from the competitors by performing a pioneer work in the sector. Via exploring Turkcell Superonline’s " internet at the speed of light " instead of slow internet.Firstly, necessary permissions were taken from YouTube office in Dublin, cooperated with Google Turkey.
Then a video was generated with Hayrettin who is an internet phenomenon in Turkey. The content of the video was about the struggle that internet users have because of the slow internet connection. Hayrettin has played the character who breaks the screen and jumps into it. Then he reaches Turkcell Superonline’s " internet at the speed of light " and experiences Fiber Internet.
Contributors:
| Turkcell Superonline Marketing Communications Manager: | Bilge Onur Gonenc |
| Turkcell Superonline Digital & Interactive Media Brand Manager: | Dogan Kurt |
| Pharos Digital Agency CEO: | Emrah Fakir |