Best Automobile Mobile Application

Why tell you all about the All-New Genesis when we can show you? We created a premium gift car lovers are familiar with—a large poster featuring a beauty shot of the stunning Genesis. But this poster had a twist. One side would feature only a cityscape and you had to download and use our Next Genesis App to see the full Genesis. The App let our audience interact with the Genesis, and allowed us to direct them to video and web content in a new way.

Contributors:

Greg Braun:	Executive Creative Director
Scott Muckenthaler:	Creative Director
Charles Gerstner:	Associate Creative Director
Jeff Chin:	Art Director
Nick Rooth:	Art Director
Lori Martin:	Art Director
Derek Dintzner:	Tech Lead/Developer
Doug Palmer:	Director of Creative Technology and Innovation
Ashley Hadzopoulos:	Digital Producer
Lawrence Matthews:	Designer

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.