Best Advertising Website, Best Automobile Website, Best Game Site Website

When some people think of Hyundai, they immediately think of a Korean automaker. But Hyundai’s new Sonata was designed and assembled in America. To emphasize these American origins, we launched “Sonata Spotted” — a geographical guessing game built on top of Google Street View, challenging players to spot the Sonata’s location using their knowledge of America’s roads, landscapes and terrain. Is Sonata in Des Moines? Or Dallas? Bismarck? Or Bozeman?

Contributors:

Greg Braun:	Executive Creative Director
Scott Muckenthaler:	Creative Director
Charles Gerstner:	Associate Creative Director
Brian Frost:	Copywriter
Brian Chin:	Associate Creative Director
Matt Pollock:	Director of Digital Production
Jamie Tompetrini:	Digital Producer
Nate Manhester:	Director of UX
Jonathan Farjo:	IA/UX Specialist
Mike Stone:	Creative Technologist

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.