Best Technology Email Message Campaign

Recipients have the option to register their product when installing the printer or when subscribing to the Epson newsletter.
This is Epson's first step towards a very personalized online dialog with every customer. It includes one product lifecycle communication per email.
If a customer has registered a new printer, an email with a checklist containing valuable introductory tips about the functionalities of the device is sent 18 days after the model was registered. The goal is to help customers become acquainted with their new printer so that they can effectively put it to use.
The target audience is all newsletter recipients who have registered a printer in the home-use range. This includes about 60 models. The mailing campaign thus requires the same number of variants.

Contributors:

Account Manager, rabbit eMarketing:	Natalie Naundorf
Account Manager, rabbit eMarketing:	Elisa Fährmann
Project Manager, rabbit eMarketing:	Julia Swoboda
Manager Customer Capture & Retention EMEA, Epson Europe B.V.:	Nina Hartog
Manager E-Marketing EMEA, EPSON Europe B.V. :	Sascha Surbach

RABBIT EMARKETING GMBH

Location: Germany