Best Computer: Hardware Online Newsletter Campaign

Epson's birthday campaign is targeted to all newsletter recipients who have a printer registered.
Epson wants to surprise customers on their birthday. And the printer they registered should play an active role. The goal is to promote customer loyalty and sales. In addition, the campaign should leave the recipient an enduring impression of what makes Epson stand out from the competition.
The birthday campaign is structured into three stages. The recipient can prepare his or her birthday party with Epson, then receives a surprise on the day of honor, and finally, is reminded after the birthday to print out the birthday pictures in matching picture frames.

Contributors:

Account Manager, rabbit eMarketing:	Natalie Naundorf
Account Manager, rabbit eMarketing:	Elisa Fährmann
Project Manager, rabbit eMarketing:	Julia Swoboda
Manager Customer Capture & Retention EMEA, Epson Europe B.V.:	Nina Hartog
Manager E-Marketing EMEA, EPSON Europe B.V. :	Sascha Surbach

RABBIT EMARKETING GMBH

Location: Germany