An html 5 rich media unit that was built from a tv spot about a young woman “Sydney” who navigates balancing her finances with her musical aspirations. Parallax transitions allowed the user to scroll through the story creating a seamless experience that allowed for more depth of storytelling.
Contributors:
Executive Creative Director: | Ted Tsandes |
Group Creative Director: | Neil Levy |
Creative Director/Art Director: | Zane Cooper |
Copywriter: | Mark Haven |
Developer: | Jacob Hansen |