Best Travel Integrated Ad Campaign

The goal of the rebranding campaign is to promote tourism to the state of Delaware through integrated print, digital media and commercial campaigns. As agency of record to the Delaware Tourism Office, Miles was tasked with branding new creative that would reach a national audience. In addition to digital and print media creation, the Miles team facilitated creative development and led video production utilizing state-of-the-art cameras and equipment technology to create engaging and visually-pleasing commercial campaigns. Miles utilized a strategic approach both in campaign management and planning, and launched the new Delaware creative in conjunction with both national consumer publications such as Southern Living, Oprah, Good Housekeeping, AAA World, Better Homes & Gardens and Coastal Living magazines; targeted digital media outlets through Google, Pandora, SpotxChange and Orbitz; and national commercial outreach through SpotTV placements. The campaigns created buzz in the industry and initial performance assessments showed increased audience interaction in the digital metrics.

Contributors:

Account Director (Miles):	Andrea Wood
Creative Director (Miles):	Larry Lynn
Art Director (Miles):	Neal Alfano
Content Director (Miles):	Tiffany Azzara
Project Manager (Miles):	Ileana Frascone
Director of Tourism (DTO):	Linda Parkowski
Digital Media Coordinator (DTO):	Elizabeth Purcell
Public Relations and Marketing Coordinator (DTO):	Eric Ruth
Tourism Marketing Outreach Specialist (DTO):	Leilani Decena-Shepherd

MILES

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.