Best Toy & Hobby Mobile Application

Pokémon approached POP with the goal of increasing brand awareness amongst a new generation of mobile-savvy fans. By mining POP’s audience research, we were able to identify key themes to guide an interactive experience. In focus groups, parents consistently spoke of their love of apps, especially ones that balance entertainment and learning. Kids were fascinated with imaginative adventures and loved collecting rewards for challenges. Marrying these insights, POP designed and built the Camp Pokémon app — a magical place for kids to have fun and learn about the world of Pokémon.

Counselors welcome kids to the Camp Pokémon mobile app – an immersive 3D island experience. Through a series of fun activities and quizzes, kids navigate the camp with the goal of becoming Pokémon Trainers. Along the way, they collect rewards, including virtual stickers and pins. There are 99 Pokémon pins that can be added to a personal pin book, which serves as a reference for each Pokémon and its unique powers. And because all travelers love photos from their adventures, the app includes a virtual photo booth where visitors can take and save photos.

Only a few hours after launching on iPad, iPhone and iPod touch, Camp Pokémon earned a “Best New Apps” spot on the home page of Apple’s App Store. It appeared in the #1 spot in the Kid’s Free Apps category for ages 6-8, and in the Entertainment Apps category.

Contributors:

Director, Online Marketing, Pokémon:	Andrew Hartpence
Web Marketing Producer, Pokémon :	Jen Rohr
Creative Lead, Pokémon:	Masahiro Manabe
Director, Merchandise Development & Media Production, Pokémon:	Phaedra Long
Account Director, POP:	Erica Fransen
Senior Project Manager, POP:	Teresa Causin

POP

Location: United States