Best Technology Interactive Application

The 2015 International Consumer Electronics Show (CES) is the largest face-to-face showcase of emerging innovation, which attracts over 3,000 exhibitors and 150K+ professionals from the consumer electronics industry. With so much to see and absorb, CES was keen on providing an official social promotion and sharing solution for attendees to record their favorite memories and spread the word. The Official CES Social Photo Booth gave attendees the chance to show off their hi-tech experiences at the event with friends and family via Facebook, Twitter, and Instagram in real-time, live from the Las Vegas Convention Center. Every photo was branded with a custom CES digital frame and the event hashtag to add to the social buzz. As the most active contributor and social photographer using the show hashtag, Pixe Social reached an estimated 2.6 million users on Twitter. The 3465 photos captured during the event reached over 147,000 unique Facebook users leaving 306,540 individual impressions. Both the tweets and Facebook posts captured the attention of leading technology brands such as Canon, LG USA Mobile, and Kodak. This impressive engagement resulted in a powerful social sharing campaign for the event.

Contributors:

CEO:	Rajiv Jain
Director of Digital Marketing:	Nishita Jain

PIXE SOCIAL

Location: United States