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HP UPS THEIR GAME WITH OMEN

A high performance laptop painstakingly designed for serious gamers, the HP Omen is a new breed. The marketing for Omen reflects its sleek design and attention to detail. The goal was to both tease excitement about the new machine to gamers, and then get to the goods - giving this tech savvy audience a chance to look under the hood, and marvel at the elements and features built with them in mind. Lightning fast processing, stunning graphics, full HD touchscreen, ports galore, a keyboard with dedicated gaming keys and color codes, and more. Game on.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Luke VanMeter
Art Director:	Samantha Cebers
Senior Copywriter:	Steve Scowden
Account Managers:	David Chang, Ian Lee, Ben Ngo

ACXIOM CORPORATION

Location: United States