The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SPOTR


SPOT-ON

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Best Technology Mobile Application

Spot-On is an “I Spy” inspired app game played with friends. Players can test their talent by spotting famous people, places and things on their iOS devices. Spot-On allows users to put their pop culture knowledge to the test by typing what they spot and comparing results with friends.

When we started, we wanted to make a game that is casual/addictive (like the Candy Crush games) but we did not want it to be just that, we wanted it to have a greater purpose. We love those silly time-waster games, but wondered if we could be doing something good for the world at the same time as we played. That's when we combined our ideas for solving visual data problems with our passion for social mobile games. Games that we can play with our friends.

Spot-On is designed to improve our collective knowledge, by leveraging the human capacity to identify what's interesting in a picture and develop a vocabulary through visual semantics (i.e. "a picture is worth a thousand words"). Users can discover common ground with fellow players, while improving their observational skills and learning to focus on visual details. We combine these aspect of play to improve how people can discover images that inspire and connect through shared emotions and humor - things that machines don't do so well.

Spot-On is currently available for free on the App Store. Spot-On is ad-free and no subscription is required.

Contributors:

CEO: Martin-Luc Archambault
CTO: André-Philippe Paquet
Product Management and Marketing : Olivia Li
Design and Branding: Josh Camire
Special thanks (Mirego): Martin Gagnon

WAJAM

Location: Canada