Best Publishing Website

The impetus for Katalyst was our realization of how unique Klick Health’s digital strategy offering really was. To share this knowledge with our industry, we developed and produced a hardcover book (Katalyst), outlining Klick’s digital strategy offering as applied to Rellyant, a fictional pharmaceutical brand created for this purpose. Katalyst takes the reader on a journey through the creation, development and implementation of Rellyant’s digital strategy: from issue identification to solution deployment and measurement. Through the Rellyant case study, prospective clients were able to visualize, in a vibrant and engaging manner, how these strategies could be applied to their brands.

This campaign proved to be an enormous success, especially given the limited size of our niche target audience. Over the course of the 10-month campaign, the landing page received over 20,000 page views, on which users spent an average of three minutes and 22 seconds. These page views translated to over 2,200 qualified healthcare executives requesting the book.

We received hundreds of calls, dozens of meetings, and at least four new client activations, resulting in roughly $20 million dollars of new business resulting in an ROI of 330% and counting! These new client wins also contributed significantly to the 37% growth rate we experienced.

Contributors:

Director, Marketing Operations:	Geoff Wyatt
Senior Art Director:	Franklyn Pereira
Senior Designer:	Ming-Li Kuo
VP, Strategy:	Peter Flaschner

KLICK HEALTH

Website: www.klick.com

Location: Canada

About the Agency:

Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. Follow Klick on Twitter @KlickHealth.