Best Fashion Or Beauty Online Campaign

Tasked with improving Skintimate’s brand awareness, engagement and relevance with millennial women through digital media, BCM created Skintimate Inspiration Nation, a collection of programs meant to inspire confidence and celebrate inner beauty.

Instead of a single promotional idea, we created a branded Tumblr hub that housed four user-generated content (UGC) programs and promotions focusing on empowering women, as well as branded videos from four online beauty influencers. The influencers were tapped to create eight branded videos, one focused on their beauty and shave regimens, and another one promoting one of the themed UGC programs: Inspire-a-gram, Make It Happen, Celebrate your Independence and Inner Beauty.

All the content on Inspiration Nation aimed to provide engaging, shareable content that our target audience would find valuable. For example, Inner Beauty asked users to submit a photo of an inspiring woman in their lives by hashtagging #InnerBeauty #Skintimate. Make It Happen encouraged users to submit a video or photo that depicted a personal goal, and to tell them how Skintimate could help “make it happen,” with a grand prize of $5,000. This contest saw very personal and detailed entries, and even resulted in handwritten letters of support for the brand.

Inspiration Nation received over 5,000 contest entries and over 390,000 site sessions, while the influencer videos garnered 2.1 million video views.

Users were surveyed before viewing and after viewing the influencer videos, and these survey results showed that the likelihood to purchase increased 7% and likelihood to recommend increased 13%.

Contributors:

Principal-Executive Creative Director:	Tom Beeby
Senior Account Director:	Mariana Rodriguez
Account Manager:	Kristen Hinton
Account Executive:	Katie Gaines
Senior Art Director:	Kurt Winkelman
Senior Art Director:	James Ferraro
Senior Graphic Designer:	Daniel Deforte
Copywriter:	Paula Paluszek
Director of Production:	Quirine Hartong
Social Content Creator:	Daniel Toth

BEEBY CLARK+MEYLER

Website: beebyclarkmeyler.com

Location: United States

About the Agency:

Beeby Clark+Meyler is an independent digital marketing agency that helps brands drive clear, actionable business results through the seamless integration of creative and media.