The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Restaurant Website
Marcus Restaurant Group's primary target audience is Milwaukee area diners looking for upscale casual to fine dining restaurant experiences. The secondary audiences are Milwaukee area businesses and individuals in search of a catering partner to service their special event, or host a private dining event at a Marcus Restaurant. The tertiary audience includes both diners and event planners, in markets outside of Milwaukee, where Marcus operates restaurants and event space. The website is also an avenue to communicate the breadth of restaurant experience to potential and current investors as well as those in search of hiring a restaurant management group.
The goal of the website is to showcase all food and beverage concepts offered by Marcus Restaurant Group, from the company's home base in Milwaukee to the locations on each coast. Encouraging new restaurant trial, of the current customer base in southeastern Wisconsin, is important for Marcus Restaurant Group and the website aims to drive new foot traffic within the portfolio. From restaurants and lounges, to catered events and beyond, the Marcus Restaurant Group provides website visitors with the knowledge they need to make a great food and beverage decision - whether it be choosing reservations for an special dinner or choosing management for their own restaurant concept.
Contributors:
| Shawn Spartz: | IT Operations & Development Manager |
| Peggy Williams-Smith: | Corporate Vice President, Food and Beverage |
| Ed Carrella: | Corporate Director of Restaurants |
| Jessica Howsam: | Digital Project Manager |
| Leslie Fickau: | Web Designer |
| Christine Beuchert: | Senior Director, Marketing and Ecommerce Strategy |
| Chaz Rzeplinkski: | Director of Ecommerce |
| Danielle Henry: | Content Strategist |
| Kyle Wormsbacher: | Web Application Developer |