The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
ALLIE VERED, CHIEF MARKETING OFFICER FOR CLEARPOINT CCS
PENNY BAGS A BUCK: A FOUR PART LOOK AT LOVE AND MONEY
Best Financial Services Online Campaign
This four part video series shows Penny, a lonely young woman looking for love and a better life. She finds herself placed in an imaginary dating game where various suitors attempt to impress her with crazy ways to blow money. With the help of her imaginary friend, "Penny Pincher," a cartoon piggy bank - Penny finds a way to balance her love life and her financial life. The video campaign was released weekly to provide branded content and awareness for ClearPoint Credit Counseling Solutions.
Contributors:
| Chief Marketing Officer: | Allie Vered |
| Writer, Director, Animation: | Elias Dancey |
| Lead Actress, Voice Talent: | Sara Hijaz |
| Animation: | Les Harper |
| Sound Design: | Paul Bruski |
FLATLAND CREATIVE
Location: USA