Best Retail Online Ad

In order to help position leading shopping destination Westfield as not just a mall—but also as a purveyor of fashion expertise—we launched a unique always-on “ad” in Fall 2013: the Westfield Style Blog (www.westfieldstyle.com).
 
This industry-leading initiative connects trendseeking shoppers with a curated collection of the top runway-to-retail trends—and where to shop them. Content covers a cross-section of styles and demographics, from tastemaker Keiko Lynn’s behind-the-scenes video and photo coverage of New York Fashion Week to Dianna Baros’ cost-conscious insider tips. And it’s not just shoppers who are falling in love: Our retail partners benefit by brand guest posts, integration with in-center events and product lookbooks.
 
The result? Over one million email subscribers, 80,000+ total visits within the first three months and 22,000 average monthly unique visits—and counting. And with a focused new approach to SEO optimization, action-oriented content and stylized conversation-starters on social media like Instagram and Pinterest, the best is yet to come.

Contributors:

WESTFIELD BRAND STUDIO

Location: USA