Best Advertising Mobile Application

Offer a well-timed product suggestion to brides on the go. What's the perfect accessory to every bride's dream ring? A flawless, lasting manicure! With Condé Nast Media Group's custom ring builder tool on Brides.com and a partnership with COVERGIRL, brides shopping for rings can envision endless designs, and nail shades to complement each one. A mobile version of the tool was strategically created to reach users who are likely to be researching or shopping for rings on the go. While brides choose from a broad selection of bands, metals and stones, their creations appear in real time within the mobile tool, along with an editorial-style description of their design with style notes. If you're more of a Vintage Vixen than a Bling Queen, the experts suggest deep burgundies and an asscher-cut diamond from the Victorian era in lieu of modern metallic manicures that suit the radiant-cut diamond. Meanwhile, companion ad units run in tandem with a user's activity for additional nail polish recommendations.

And the tool boasts a unique value on a scalable scope: The evergreen editorial tool was built with the ability to be customized for advertiser sponsorship.

Contributors:

Creative Director:	Alejandro Santandrea
Art Director:	Christine Be
Designer:	Anthony Tam
Senior Producer:	Rachel Knies
Associate Director of Technology:	Kesal Patel
Copy:	Cristina Cala, Shelley Kehm
Developer:	Tristan Marsh

CONDE NAST MARKETING SOLUTIONS

Location: USA