Best Arts Online Campaign

Mind Orchard created a voting widget that could easily placed on Museums websites. The purpose of the campaign was to bring people power to artistic and cultural events. The idea is that 10 voting polls are distributed, each poll connecting 4 museums to an artist. The general public then votes where they want the artist to appear. The winner gets a high profile artist and good publicity. Our polls generated 62,000 votes and fantastic PR across national newspapers and TV for a sector that rarely gets enough attention. We were very proud of the impact of our campaign.

Contributors:

MIND ORCHARD (UK) LTD

Location: UK