We targeted voters who are also business leaders and hiring managers. Our goal was to use humor to tap into the massive dissatisfaction with the United States Congress’ inability to pass a budget while simultaneously highlighting our capabilities to fill nearly any job.
This ad and press release were wildly successful as it was virally distributed, and the traffic to our site increased significantly.
This campaign included having the actual application to become a member of congress, the press release, a page on our site and an aggressive viral campaign.
Job Description and Application to apply:
https://hiring.accolo.com/jobs/Larkspur/California/Congressperson/311910149/job.htm?sourceType=1
Press release:
http://www.prweb.com/releases/HireMojo/Congress/prweb11200090.htm
Write-up on our site:
http://www.hiremojo.com/moinfo/effort-to-replace-entire-u-s-congress-gets-much-needed-professional-help/
Enjoy!
Contributors:
President, CEO & Mojo Master: | John Younger |
Vice President of Marketing: | Cynthia Countouris |
HIREMOJO
Location: USA
About the Agency:
HireMojo = Extreme Simplicity in HIRING (not just recruiting) for Non-Recruiters and Recruiters HireMojo (www.hiremojo.com) is the first hiring platform purpose built for hiring managers and candidates, making it possible for non-recruiters to fill most jobs within a few weeks or recruiters to double their productivity. This is a highly disruptive self-learning technology that addresses all aspects of the hiring process, not just a single one. HireMojo is based on 10 Universal Hiring Best Practices. It is a comprehensive approach that incorporates big data, collective intelligence and crowd sourcing. The following overview provides the detail about how and why HireMojo is a disruptive technology and approach in the recruiting and hiring industry.