Best Food Industry Rich Media Online Ad

The brief:
The McDonald’s McMixa combo just got bigger and better. We were briefed to show fans just how much more variety they had with the NEW McMixa.

The idea:
Introducing Small Change Big Smiles. We wanted to give the audience a way of exploring the new McMixa combo from wherever they were and from any device.

How it works:
From your mobile phone, PC or smart phone, you could simply enter the amount of money you had on you and browse the combo options in that price range. On the HTML5 mobi banner, you could shake your phone for a range of McMixa combo options. Or check out multiple price ranges by rotating your phone according to the price bracket that most interested you.

Contributors:

TBWA \ TEQUILA

Location: South Africa