Best Telecommunication Mobile Application

The brief:
We were tasked with bringing Ericsson’s networked communications into the digital space, a space it helped create.
The result = the E-Diary; an Android application allowing Ericsson to communicate easily and effectively with its global base and manage attendance, data searching and news about events.

The idea:
Conceptualised as an Electronic Diary, the Ericsson E-Diary is the 2013 show piece for all things Ericsson in South Africa. The E-Diary shifts from the isolated paper applications to a networked infrastructure.

How it works:
The E-Diary Android app keeps users up-to-date, real time, on all Calendar Events and Marketing activities. It consolidates your Ericsson events diary and calendar to synch with your phone, and provides you with relevant info linked to each event. Users can also:
Read exciting news & Twitter feeds
Read corporate brochures
Manage attendance & learn more about speakers
Access Ericsson Consumer Lab reports

Contributors:

TBWA \ TEQUILA

Location: South Africa