The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THE M FACTOR CREATIVE


THE HOBBIT: AN UNEXPECTED JOURNEY

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Best Entertainment Rich Media Online Campaign

Create impactful rich media campaign to promote release of The Hobbit: An Unexpected Journey on Blu-ray, DVD and Digital Download. Our goal was to integrate key scenes from the film into the banners while creating a user-experience that was fun and "unexpected." Yahoo! uses our login as one of their creative examples on their specs and guidelines page.

Contributors:

Executive Creative Director: Melodie Smith
Creative Director: Mark Esparza
Art Director : Timothy Adam
3D Artist: Zachary Smith
Flash Designer: Stephanie Collins

THE M FACTOR CREATIVE

Website: www.themfactorcreative.com

Location: United States

About the Agency:

The M Factor Creative is an award-winning, multi-disciplinary design agency whose team of highly skilled key art warriors, visual FX phenoms and social media ninjas are ready to accept your toughest creative challenge. We believe in approaching projects through the eyes of your target audience, providing a broad range of progressive custom solutions with a superior level of personalized customer service. With the experience of multiple high profile titles under our belt, we know how to identify the potential pitfalls when managing a behemoth of a cam­paign while providing quick solutions for those inevitable curve balls. Most importantly, we work tirelessly to achieve one common goal: your stamp of approval. High fives are also welcome. From Mission Statement to Mission Accomplished: We Are The M Factor. http://www.themfactorcreative.com