The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Mobile Application
7-Eleven responded to customer needs and seized an opportunity to become the first convenience store to offer everyday staples in one stop. Now eighty-five years later, guests had new needs and T3 had a new way to meet them. Using a unique interface and mobile context, T3 created a first-of-its-kind app that produced customized content to meet individual needs. The homepage dashboard features fun tidbits of information, but a more in-depth look at deals, events, products or store locations is just one swipe away. The detailed content is always relevant to the guest’s location, time and weather. When guests are near a participating store, they’ll gain access to coupons that can be redeemed there. And when it’s cold out, they’ll see a promotion for hot chocolate instead of a Slurpee. In addition to the convenient design, T3 developed forty-eight APIs to support the app and 7-Eleven’s future success. The technology is built to evolve over time and expand across new platforms to keep up with guests’ ever-changing digital needs. In less than a year, more than one million people have downloaded the app and it boasts a 4 ½ star rating in the app stores. After eighty-five years in the business, 7-Eleven challenged T3 to reinvent convenience and develop a digital relationship with brand fans. So that’s exactly what we did. As a result, 7-Eleven is still the place where guests can get everything they need in just one stop.
Contributors:
| Chief Creative Officer: | Jay Suhr |
| Creative Director: | Denny Phillips |
| Sr. Art Director: | Lauren Moreno |
| Sr. Copywriter: | Scott Youngblood |
| Copywriter: | Erin Schwarzbach |
| Sr. Interactive Designer: | Ty Getterman |
| Producer: | Anna Owens |
| Group Account Director: | John Ridgway |
| Director of Engineering: | Ryan Ploetz |
| Senior Developer: | Rob Sayers |